Thomas Gerstmanns Blog

 

Understand your users & data to reach your goals online. With data analytics, UX & experimentation.
My main goal? Helping to reach #zerohunger.

Like a website relaunch, but awesome: Continuous Improvement!

Like a website relaunch, but awesome: Continuous Improvement!

Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at once. Again. This leads to several unnecessary problems and risks. But there's a smarter way. Thankfully, websites are totally different than books. Not only typos can be fixed easier and faster. Websites can improve over time. And there's lots of data and insights available to improve your directions while going: Let's talk about the continuous relaunch! What is a continuous website relaunch? The problems of a traditional...

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